Saturday, May 15, 2010
Royal Enfield and its parent company's parallel pasts
Royal Enfield is owned by the Eicher Group, an Indian conglomerate with a German name. The reason for the German name is that once upon a time Eicher was a German company that created a subsidiary in India, just like Royal Enfield did. And just like them, Eicher eventually disappeared in Germany. It did not go bust. Its truck division was absorbed by Magirus Deutz and its tractor division went to Massey Ferguson. Now everything that is left with an Eicher name is the fully Indian owned Eicher Group. More here and here.