Perhaps it is due to the fact that a lot of bikers like beer. But after it was announced a couple of days ago that Wychwood Brewery would team up with Royal Enfield to create the "Hobgoblin Enfield", the blogosphere lit up. See for instance here, here, here, here,here, here, etc.
Update: David Cameron presented Barack Obama with a bottle of Hobgoblin to pay the wager made about the World Cup.
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