This type of slogan would have been tough to keep up in the 1990's. But with the new century it would be easy to implement "11 new features for 2011". Bolton still sells bikes in Australia!
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The notion that men buy motorcycles because of their list of advanced features has always amused me. I remember, in my youth, an ad of this sort for the new Jaguar XKE. Twin cam engine, lowest priced 150-mph sports car, standard wire wheels, etc. I looked at the picture and thought: "I want that." Unfortunately, I never got one, but it wasn't because some other car had more "features."
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