Tuesday, December 18, 2012

Where in Punta Carretas?

During the dictatorship of the 1970's and 1980's, Uruguay had one of the highest incarceration rates per capita, at least for political prisoners, in the world. Many of these were held at a jail known as Punta Carretas, located in the neighborhood of Montevideo that has the same name. It was the place of a daring escape through a tunnel of 106 prisoners. The current president of Uruguay and many members of the government served time there.

After return to democracy in 1985, it was transformed into Montevideo's most upscale shopping mall. I was visiting the place a few days ago and suddenly noticed a brownish familiar figure in the window of an upscale clothing store named Kosiuko. It was a Royal Enfield Desert Storm. And for sale, for around US$8800. It had a Royal Enfield made like a gun neon sign on top of it.

We covered the Montevideo Royal Enfield dealership. It is in a dodgy neighborhood, where you're unlikely to find the type of shopper in Uruguay who can afford a Royal Enfield. Most motorcycles sold here are Chinese, some retail for US$900 brand new. In fact, there was a piece in the paper recently indicating that on Mondays there is a spike in motorcycle thefts. This is because in the weekends the police conduct extensive checks for DUI. And the fines are larger than the cost of a motorcycle. So some people just don't pay the fines and lose their bikes and go steal a new one on Monday! Anyway, I think it is a great idea to have the bike displayed in that store. It surely will increase sales. I also saw a huge billboard in one of the main avenues of Montevideo with a Royal Enfield promo.

No comments:

Post a Comment


Motor Sport Blogs - BlogCatalog Blog Directory