Thursday, April 2, 2015
Leaked pictures of the twin?
these pictures really are authentic. If they are, they open the debate: this bike only seems to have the name "Royal Enfield" on it, the rest of it looks like any other modern bike. Should Royal Enfield try to keep a retro identity? Or trying to become a global leader requires competing head-on with other manufacturers? As usual the question is different if asked within the context of India (which appears what the company is responding to mostly these days) or to nostalgic riders in the export markets of Europe and the US.