Sunday, December 27, 2015

Factor of ten

The goal is to sell 1000 Royal Enfields in the US a month in a few years.

1 comment:

  1. Very interesting interview. Siddartha Lal has understood exactly what makes Royal Enfield so attractive to the current and potential market. Owners derive 'psychic income' and want to feel they share in the success of 'their' brand.



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