"Made like a gun, goes like a bullet" So many Enfield stories. So little time!
Very interesting interview. Siddartha Lal has understood exactly what makes Royal Enfield so attractive to the current and potential market. Owners derive 'psychic income' and want to feel they share in the success of 'their' brand.
Very interesting interview. Siddartha Lal has understood exactly what makes Royal Enfield so attractive to the current and potential market. Owners derive 'psychic income' and want to feel they share in the success of 'their' brand.
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