Monday, June 6, 2016

Not going electric, lower capacity.

The picture shows a 1924 225cc Royal Enfield. Those were different times and a different market. Today, Royal Enfield has stated that it is not interested in lower capacity bikes nor in electric models. The company wishes to position itself in the high end of the market, which is the most lucrative.

1 comment:

  1. C'mon, let's see some "spyshots" of the twin and soon. Lal says he wants in on the North America market but selling bikes relegated to secondary roads won't cut it and he knows it.



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