An article about the market challenges to Royal Enfield is full of analogies. Royal Enfield and kabaddi, Royal Enfield and Starbucks, Royal Enfield and a paper kite...
The article is very India specific. Royal Enfield is such a big success (in India) that it will draw competition into what previously was its exclusive sphere. But, truly, RE's attitude seems to be that imitation is flattery and in the rest of the world helpful, as it will promote motorcycling of the sort Royal Enfield sells.
The article is very India specific. Royal Enfield is such a big success (in India) that it will draw competition into what previously was its exclusive sphere. But, truly, RE's attitude seems to be that imitation is flattery and in the rest of the world helpful, as it will promote motorcycling of the sort Royal Enfield sells.
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