Tres Cruces (Spanish for "Three Crosses") is the main medium- and long-distance bus terminal in Montevideo, Uruguay. It is an incredibly busy place, bristling with people. In the second floor operates a shopping mall. In it they currently have a promo that for every 3,000 Uruguayan pesos spent (about US$100) you get an entry for a raffle of a Royal Enfield Deluxe in maroon.
The local bike scene in Uruguay is dominated by cheap low displacement Chinese bikes, some of them cost less than US$1,000. So the Enfield caused quite an impression. I was a bit shy about taking pictures of it in the mall, but in the five minutes I was there three other people snapped pictures of it and many others stopped to admire it. The promotion was also publicized with large banners across the place.