Little time for holidays because of export drives, rationed petrol. The difficult life in 1948 through an Enfield ad (click to enlarge).
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This is a regular genre in ad copy writing: all the reasons not to buy our product somehow become reasons to buy our product. I remember, during the fuel crises of the '70s, Chrysler advertised that "now that speeds are down (the gas-saving national 55-mph speed limit) you don't have to move down!" In other words, since you were saving gas by driving slower anyway, there was no reason not to buy one of their gas hogs. It was a brave try, but I doubt many buyers took it seriously.
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