Sunday, July 25, 2010

Demob ditties

Apparently, the Enfield Cycle company decided after the war to let their "enthusiasts" write their advertisement copy. I'm not sure it turned out all that well. In the 1940's and 50's the main motorcycling magazines in the UK, The Motor Cycle and Motor Cycling both had advertisements on their front cover! Click on the images to enlarge.

1 comment:

  1. Oh, they're not bad. And they solve the problem of what advertising copy to write. Except for the famously clever Volkswagen ads of the 1960s and '70s, motor vehicle ad copy is usually unmemorable. Two kinds of people buy wheeled vehicles, in my view: those who just want to look at the specification sheet and price, and those who just want to look at the pictures. Either they want it cold blooded or they lust for it without reason. There are few in the middle to be influenced by poetry, no matter how good. This stuff is good enough and it is (presumably) the work of real people instead of professional copy writers. Thanks for showing it to us.



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