In 1934 the only remaining founding member of the Enfield Cycle Co, George Cartland, who was chairman of the company, passed away. Alexander Ramsay OBE MP, already a director of the company, was elected chairman and this left a vacancy in the board. Lord Henry Seymour had inherited his father's considerable share holdings in the company and appeared a natural member for the board. He was elected soon afterwards. He had a remarkable life. He had fought in the Boer War, where he was mentioned in despatches and was wounded. He was decorated with the award of Companion, Distinguished Service Order (D.S.O.) (and bar (1918)) in 1916. He was decorated with the award of Legion of Honour. He gained the rank of Honorary Brigadier-General in 1930. He held the office of Lord-Lieutenant of Warwickshire. He gained the rank of Colonel in the service of the Grenadier Guards. He gained the rank of Colonel in 1934 in the service of the 68th (South Midland) Field Brigade. He gained the rank of Colonel in 1937 in the service of the Warwickshire Yeomanry. He passed away in 1939.