Where in Färila?

 (I decided to turn this into the regular Christmas post for the blog. Even if it repeats year after year, who can tire of seeing this?)

Now you know the truth. That tall tale of reindeer and a sled was just a diversionary PR stunt put out by the Japanese big four. The real Santa rides a Royal Enfield! This picture from 1950 of Santa Claus freezing on top a Royal Enfield was taken at the dealer in Färila, Sweden, Dahlia, AB. Possibly one of the northernmost dealers or Royal Enfield.
Dahlia AB still exists today, and still sells motorcycles!

Sunglasses

A collaboration between Royal Enfield and VALLON.

Lt. Jacquot

Anne Bradford 1934-2025

Anne Bradford became interested in Royal Enfield after retirement due to the belief she was born in a house that appeared to be (but was only similar) to the Givry needle works that gave rise to Royal Enfield. She wrote a wonderful book about the company through the voices of people working in it. She passed away last week at 91. She will be missed. Read more about her in this post by David Blasco at royalenfields.com.

More classically classic

The special edition Classic 650 is somehow even more classic according to this piece.