This blog post (in Spanish) titled "La esquina del motociclista" (motorcyclists' corner) covers the incredible story of Domingo Torre, who was the representative for Royal Enfield and others starting in 1924,
The place is still running strong today in the corner of Fernández Crespo and Madrid, labeled "Motorcyclists' house".
Check out those curvy balconies! Montevideo has many of these old buildings with ornate styles. The building across the street is now in disrepair but it seems it must have been quite an interesting sight in its time. Kind of reminds of New York's Flatiron Building.
The tower in the distant back is the Legislative Palace, Uruguay's Congress, also a remarkable building.