MILWAUKEE (Nov. 25, 2019) —
Royal Enfield and BUILD Moto Mentor Program
are joining forces in a unique partnership designed to use motorcycles
to build positive futures for high school students. The BUILD program is
a non-profit educational organization
that pairs teams of high school students with bike-building mentors for
the opportunity to learn trade and technical skills. Through a new
multi-year partnership, Royal Enfield will donate 16 Classic 500
motorcycles to the program along with parts, support
and technical training mentors. The organization hopes the partnership
will allow BUILD to grow the number of high schools in Wisconsin able to
participate in the program.
Now in its tenth year, BUILD provides students with
opportunities to learn trade skills including design, welding,
fabrication, mechanical repair and machining as they relate to the
motorcycle industry. In addition to acquiring technical
skills, teams also participate in marketing and fundraising efforts
promoting the program and host local events showcasing their work,
growing their exposure to professional and life skills.
“The partnership with Royal Enfield opens up many
opportunities for us, not only in the ability to immediately support
more teams, but also explore additional benefits we can provide to the
participating students. We are excited for the
future of the program with the partnership of Royal Enfield here in
Milwaukee as they share our passion to bring motorcycling and
STEM-related skills to youth,” said Kevin Frank, president of BUILD
Moto.
Last year, Royal Enfield’s flagship dealer in
Milwaukee mentored a team, and for the past two years the brand was the
presenting sponsor of the Brewtown Rumble, a vintage motorcycle show
that serves as the program’s largest fundraiser.
“We were eager to increase our involvement with BUILD after seeing
firsthand the positive results it has on the youth here in the Milwaukee
area,” said Rod Copes, president of Royal Enfield Americas. “We
recognize the benefits of engaging youth in the motorcycling
industry early on and are honored to help participants acquire skills
that will serve them well today and into adulthood.”
This year’s program starts in December, with teams
required to meet at least once a week through winter and spring. Other
local businesses, such as Indian Motorcycle of Metro Milwaukee, are also
integral to the program as the sponsors of
the Dyno Day, where all teams are invited to bring their builds to the
Muskego location and receive a dyno run.
Student teams will ultimately compete for a final
award, the Royal Enfield BUILD Cup, which will be presented at the
largest outdoor motorcycle show, Brewtown Rumble, sponsored by Royal
Enfield in June.
About BUILD
Founded by
The Iron Horse Hotel
in
2011, BUILD is a non-profit educational organization dedicated to
pairing teams of high school students with bike-building mentors in a
collective effort to learn valuable life and
interpersonal skills while working on motorcycles. http://buildmoto.com/
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