While these guys fiddled, Vespa, Piaggio and Lambretta would eventually eat their lunch...
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Great find! The article gives good reasons that British motorcycle makers should not make scooters. Scooters would have to be cheap, meaning produced at large scale. It claims British motorcycle makers were already fully extended meeting demand for motorcycles. Foreign success with scooters did not invite entering the field: "British scooters would have to be better than the best competitor and designers could not afford to make mistakes." In fact, I think the British motorcycle makers who did attempt scooters bungled it, offering inferior products. Like the Triumph Tina, designed by Edward Turner. His put him into a curb, breaking an ankle. The cost of developing the Ariel 3 is considered to have "contributed significantly to the demise of BSA." Douglas licensed the brilliant Vespa design and built it in Britain, but this did not save Douglas.
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