Sometimes the writer of an article is not the same person who writes the headline. That may be the case here. It is not a bad article, but the headline is merely a cliche. It is true that the Japanese themselves have been creative with retro themes in various products. They may like the Bullet. And this, from the article, seems accurate: "Royal Enfield’s rapid expansion into multiple markets all over the world is proof that performance and technology aren’t everything. Royal Enfield intentionally makes its bikes look and feel old, only fitting them with the bare essentials to keep up with modern-day demands... And the brand has a knack for preserving the laid-back essence of motorcycling."
Sometimes the writer of an article is not the same person who writes the headline. That may be the case here. It is not a bad article, but the headline is merely a cliche. It is true that the Japanese themselves have been creative with retro themes in various products. They may like the Bullet. And this, from the article, seems accurate: "Royal Enfield’s rapid expansion into multiple markets all over the world is proof that performance and technology aren’t everything. Royal Enfield intentionally makes its bikes look and feel old, only fitting them with the bare essentials to keep up with modern-day demands... And the brand has a knack for preserving the laid-back essence of motorcycling."
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