Wednesday, October 28, 2009

Will your Harley dealer go for a ride with you?

A new promotional campaign by Royal Enfield in India consists in dealers taking long (100km) rides with potential buyers. "These trips would be at least 100 km one-way where the company’s staff would also ride along. For instance, a Bangalore-based dealer would draw up an itinerary to Mysore while his counterpart in Mumbai would be more inclined to plan a trip to Lonavala. The rides would typically comprise a group of 10-12 people." Sounds like a neat idea!

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